Marketing of fast foods (and all other marketing also)

We are bombarded with advertising all day, and if thats not bad enough we often get the catchy tunes stuck in our heads and most probably even dream adverts.
Most advertising bases itself on your own unhappyness and always promises to bring you happyness, make you more atractive, make people notice you etc etc etc. It basicly makes you feel incomplete and worthless untill you buy the item being pushed upon you.
Not only this but they also even employ psychologists to better manipulate the masses into buying their products.

In short there is nothing you can’t do for yourself, you don’t need a “profesional” to do it for you, they use big words to sound like they know more but anyone can learn these words, you are not inadequate you can do anything you just have to believe in yourself!!

New Zealand (NZ) continues to be saturated by research documenting the presence of overweight and obesity in adults and children, and by research looking at the serious impacts of these conditions on individual and population health.

(Non)regulation of marketing of unhealthy food to children in New Zealand

http://journal.nzma.org.nz/journal/122-1288/3431/

Fast Food Advertising – What’s Wrong WIth it?

Fast Food and QSR Advertising Are missing ONE key element…

Fast Food Advertising Leverage - Your TrafficSince the beginning, all fast food locations and QSR establishments are missing the single most powerful lever available to them: They fail to marketing optimally to the tens of thousands of people who pass the front door. Now, I didn’t say they don’t try, and I didn’t say they don’t marketing to them. I just said ‘not optimally’.
Stop and think about it: What is the biggest cost of ANY fast food location: traffic. Wait a sec, you say! No, there are so many other costs… Listen and think: When you list all of the investments you make on a monthly basis, they ALL come down to you having all of those ‘things’ (food, tables, utensils, condiments, ovens, shake machines, etc..) IN FRONT OF TRAFFIC!!
What is the ONE THING that makes any QSR location great? It’s traffic. It’s the tens of thousands of people passing the front door every 24 hours. So my question is ‘What is the best way to capitalize on THAT TRAFFIC’? In fact, I’m saying that this is the most important question you’ll ever ask. Watch the QSR Marketing video below. (You’re about to see the most effective of all fast food marketing ideas in history…)
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In a discussion paper, Waikato District Health Board’s Population Health service has accused exhausting marketing gimmicks of fast foods for triggering type 2 diabetes and obesity in a large number of people.In the discussion paper entitled “Obesity, diabetes and fast food – the impact of marketing to children”, the authorities concerned looked over the issues like sedentary lifestyle and lack of physical exercise, which has triggered obesogenic environments.

The author of the paper, Nick Chester, said that the aim of the paper to make the authorities think as to how they can turn obesogenic environment into healthy environment. It has been found that the marketing firms are targeting children by exposing them to luxurious ads of soft drinks and fast food.

Previously, the advertisement firms were criticized for using internet for attracting kids. Daily intake of fast foods and energy drinks leads to higher chances or risk of developing type 2 diabetes and obesity. A survey conducted in 2006-2007 found that about 70% of the kids in the age group of 2 to 14 years consume fast food at least for once in a weak.

However, 7% of the children consume fast food frequently in a week. The figures clearly show that in the New Zealand, consumption of fast food is quite frequent. It has been informed that there are a large number of fast food chains located at places like Waikato.

Although the number of fast food chains is high in number, the promotional ads further contribute in attracting children to fast food. It is not feasible to ask fast food chain to close down the production of fast foods. But a control over the advertisement gimmicks chosen by the manufacturer can play vital role in reducing obesity cases.

http://topnews.net.nz/content/220855-marketing-gimmicks-fast-food-manufacturers-under-scanner

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CONSUMER BEHAVIOR:     THE PSYCHOLOGY OF MARKETING

http://www.consumerpsychologist.com/

Download the fast food facts pdf

http://www.fastfoodmarketing.org/media/FastFoodFACTS_Report.pdf

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